The approach appears to be working, with Salehi reporting tens of thousands of users inside thousands of companies using the product. The startup is continuing to employ a bottoms-up sales approach, where they use a free product to attract sales people, who then act as brand ambassadors spreading the product inside the organization. The end result is this product expansion has become core to the company’s growth strategy.
“This idea of a revenue team workspace that was really just a nugget of an idea a year ago, seems to have really started to take hold across these revenue teams,” he said. That has resulted in better penetration inside customer companies and larger deals. “The interesting part was it really evolved from just this single player tool if you will, or a single player mode, where an individual salesperson sees a lot of benefit to all of a sudden that benefit being felt and being visible across the entire revenue team,” he told me. The round follows the company’s $13 million A round a year ago and a $3 million seed in fall 2020, bringing the total raised to almost $50 million.Ĭompany co-founder and CEO Pouyan Salehi says that the funding is directly related to the product expansion, which has resulted in increased usage and sales. Previous investor Craft Ventures led the round, with participation from Accel.
SCRATCHPAD SALESFORCE SERIES SERIES
Apparently, investors were pleased with that expanded approach, and the company announced a $33 million Series B today. Scratchpad, a startup that is building a tool to make it easier for salespeople to enter data into Salesforce, has expanded that mission to give access to the information it’s collecting to the whole revenue team.
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